Most Icelandic export goods — including fish products, aluminium, and many other export commodities — are priced in foreign currencies (typically US dollars or euros) rather than in Icelandic króna. Professor Gylfi Magnússon attributes this to limited international interest in transacting in króna. As a structural consequence, Icelandic exporters tend to carry their revenues in foreign currency, making it economical to finance and report in that same currency; the author argues this is ordinary corporate behaviour (a British firm trading in dollars might likewise report in dollars) and that the phrase 'fleeing the króna' is propagandistic rather than describing anything unusual.